Thursday, September 30, 2010

Public Relations and Twitter Terms

@: (at) - sends a message to a user

Boilerplate: a brief paragraph stating who you are, what you do, and how you do it, usually used as the first paragraph in a biography or last paragraph in a news release

Corporate fact sheet: one-page document that describes a company's principles, services, philosophy, fees. Includes address, telephone, fax and e-mail, and map to allow prospective clients or reporters to easily find a business

Fail Whale: an image of a whale held up by birds and nets. This image shows that Twitter has been overloaded or that a failure occurred within the service
#followfriday/#ff: every Friday you can use  #followfriday to suggest people to follow.
Lead time: period of time that reporters and producers need to prepare stories and information for publication or broadcast
#musicmonday/#mm: Monday is music day on Twitter. Tag used to suggest music to people on Mondays.

Talking head: television shot that shows only the upper shoulders, neck, and face of the person being interviewed. Usually accompanied by a computer-generated sign that appears mid chest identifying the person and his or her company
Tweetup: A real life meet up announced on twitter

Thursday, September 23, 2010

Drug Regulators Set Restriction for Avandia Sales

Drug regulators in Europe and the United States have restricted sale of the popular diabetes medicine Avandia.
The European Medicine Agency is suspending Avandia.  The Food and Drug Administration is allowing patients access to the medicine if doctors vouch that the patient has tried every other diabetes medicine.  The patient must also be informed of the medications risks.
Many doctors that have studied Avandia and feel the medication increases heart attacks in patients taking Avandia.  Doctors feel it is necessary to fully investigate the possible adverse health effects Avandia could cause.
The European Medicine Agency and the FDA should continue to investigate Avandia.  Because the European Medicine Agency is suspending the drug, it makes me wonder why the FDA is not doing the same. 
Other alternatives to Avandia should be presented to the patient.  Patients need to fully understand why the medicine is in question and how the use of Avandia may cease in Europe and the United States.

Great Associations and Resources For Journalist

Tuesday, September 14, 2010


In my Public Relations Media Programming class we are doing a group project for  The website is an authoritative source and aims to provide information about the industry to journalism and communication students. 

My class had our first interview with Sandy Ordonez about the future of the website and how our class would help develop it. 
  • Goal:  Bring people to the resource center
  • Resource center:  Area where conversation can happen amongst professionals and   students.
  • How Ourblook differs from other social media and networking sites:  Ourblook is special because it is a free culture movement where knowledge is free.  Ourblook is philanthropic and the people posting are considered experts (authoritative) in their fields.
I believe the website can become an influential site for professionals and future journalist. The site can help create community, provide resources and harbor interaction. This website is important to aspiring and professional journalists. 

With that said, check out this up and coming website here.
Follow Ourblook on Twitter here.

Thursday, September 9, 2010

Social Media vs New Media

Social Media normally requires active participation.  An example of social media is Twitter.  New media like blogs, YouTube and podcasts do not require outside social participation.  Social media is an active outlet while new media tends to be more passive.

Wednesday, September 8, 2010

2010 AP Stylebook

The 2010 AP Stylebook has arrived with some notable changes.
  • “website” is now one lower case word, instead of two.
  • A new Social Media Guidelines section has been added.  It includes information and policies  pertaining to social media networks like Facebook and Twitter.
  • Also included are entries on terms like app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.
I really like the additions, especially the section on Social Media Guidelines. These guidelines will be useful because PR practitioners are using social media sites more often.  
    For more information on these changes, click here.

    Thursday, September 2, 2010

    New Social Media World

    Before entering the social media pool there are a few key terms you should know about. 
    Blook: A collection of blog postings that can be published as a printed book.
    Facebook: A social networking site originally targeted towards college students.  This site helps people keep in touch and network.
    Google Docs: Web-based application by Google with word processor, spreadsheet, presentation, form, and data storage service.
    #Hashtag: A tag used to put Twitter post into categories according to   topics.
    Linkedin: Business oriented social networking site.
    MySpace: Social networking site.
    Twitter: A social networking site that lets people stay connected through text message updates up to 140 characters in length.
    Twitter party: A virtual party where participants tweet about specific topics.