Reach your audience in today’s digital world

This video is about how public relations practitioners need to use all possible channels to get their message out to the public.  Digital media allows people to match up the right medium for a certain message.  One of the newest mediums for public relations is YouTube.

Social Networking in Plain English

Here's a video about social networking sites.  The video does a great job at simplifying and explaining how social networks work.  The video also explains why these networks are beneficial.  Social networking sites are not only great for personal use, but also great for public relations practitioners.

OurBlook Update

So, my group has finished the OurBlook project! Check out how we used YouTube as a PR communication tool to promote OurBlook.

PR Community

This is a great video about how online PR is a valuable tool to build a community among journalist and other professionals. Check it out.

PR Web in Plain English

Here’s a video about a cool site let lets you generate and increase publicity.  It seems like a great PR tool.

Why YouTube is Beneficial to Public Relations

In September 2009 Americans conducted 3.5 billion searches on YouTube. * Multimedia outlets have become one of the biggest trends in public relation.  

One reason is press releases now go to the media and consumers.  Before multimedia outlets, the media received press releases and diffused the information to consumers.  Now, public relations practitioners have the ability to communicate directly with publics.

To optimize press releases public relations practitioners should:

• Conduct keyword research to find relevant terms (synonyms) that stakeholders will likely use.
• Edit the press release to include the keywords, especially in the headline and first few sentences.
• Add links so readers can easily locate related content.
• Measure the results in brand awareness, website traffic, qualified leads and online sales.

“What’s the ROI on Your Press Release” *

http://comprehension.prsa.org/?p=1204

Executive Shift at Twitter

Evan Williams is the co-founder and chief executive of Twitter.  Williams has decided to step down and lead product strategy of the company.

Dick Costolo is currently chief operating officer.  Costolo will succeed Williams.

The company is at a period of rapid growth and is starting to build an advertising business.

The changes were effective immediately with Williams wanting to be more involved with the product.

Costolo should be a good fit for his new job title.  Costlol has experience expanding the company and is a three-time chief executive of other company’s.

The shift at Twitter should bring new and welcome changes to the company and its publics.

The shift at Twitter should not negatively affect the company due to loyal followers.  Twitter followers are loyal to the company’s brand.  This means followers will likely always give the company a chance to evolve unless the changes become overwhelming.