This video is about how public relations practitioners need to use all possible channels to get their message out to the public. Digital media allows people to match up the right medium for a certain message. One of the newest mediums for public relations is YouTube.
Thursday, December 2, 2010
Reach your audience in today’s digital world
Posted by mickld88 at 12:47 AM 0 comments
Wednesday, December 1, 2010
Social Networking in Plain English
Here's a video about social networking sites. The video does a great job at simplifying and explaining how social networks work. The video also explains why these networks are beneficial. Social networking sites are not only great for personal use, but also great for public relations practitioners.
Posted by mickld88 at 11:50 PM 0 comments
Thursday, November 25, 2010
OurBlook Update
So, my group has finished the OurBlook project! Check out how we used YouTube as a PR communication tool to promote OurBlook.
Posted by mickld88 at 8:10 PM 0 comments
Sunday, November 21, 2010
PR Community
This is a great video about how online PR is a valuable tool to build a community among journalist and other professionals. Check it out.
Posted by mickld88 at 10:24 PM 0 comments
Friday, November 12, 2010
PR Web in Plain English
Posted by mickld88 at 1:03 AM 0 comments
Thursday, November 4, 2010
Why YouTube is Beneficial to Public Relations
- Conduct keyword research to find relevant terms (synonyms) that stakeholders will likely use.
- Edit the press release to include the keywords, especially in the headline and first few sentences.
- Add links so readers can easily locate related content.
- Measure the results in brand awareness, website traffic, qualified leads and online sales.
Posted by mickld88 at 7:48 PM 0 comments
Thursday, October 28, 2010
Executive Shift at Twitter
Posted by mickld88 at 9:26 PM 0 comments