This video is about how public relations practitioners need to use all possible channels to get their message out to the public. Digital media allows people to match up the right medium for a certain message. One of the newest mediums for public relations is YouTube.
Thursday, December 2, 2010
Reach your audience in today’s digital world
Posted by mickld88 at 12:47 AM 0 comments
Wednesday, December 1, 2010
Social Networking in Plain English
Here's a video about social networking sites. The video does a great job at simplifying and explaining how social networks work. The video also explains why these networks are beneficial. Social networking sites are not only great for personal use, but also great for public relations practitioners.
Posted by mickld88 at 11:50 PM 0 comments
Thursday, November 25, 2010
OurBlook Update
So, my group has finished the OurBlook project! Check out how we used YouTube as a PR communication tool to promote OurBlook.
Posted by mickld88 at 8:10 PM 0 comments
Sunday, November 21, 2010
PR Community
This is a great video about how online PR is a valuable tool to build a community among journalist and other professionals. Check it out.
Posted by mickld88 at 10:24 PM 0 comments
Friday, November 12, 2010
PR Web in Plain English
Posted by mickld88 at 1:03 AM 0 comments
Thursday, November 4, 2010
Why YouTube is Beneficial to Public Relations
- Conduct keyword research to find relevant terms (synonyms) that stakeholders will likely use.
- Edit the press release to include the keywords, especially in the headline and first few sentences.
- Add links so readers can easily locate related content.
- Measure the results in brand awareness, website traffic, qualified leads and online sales.
Posted by mickld88 at 7:48 PM 0 comments
Thursday, October 28, 2010
Executive Shift at Twitter
Posted by mickld88 at 9:26 PM 0 comments
Thursday, October 21, 2010
HarperCollins Issues Apology for Errors
Jonathan Franzen has apologized for printing error that left dozens of spelling and punctuation mistakes in the first edition of his new novel.
Posted by mickld88 at 12:57 AM 0 comments
New Allegations Against Tour de France Winner
Posted by mickld88 at 12:43 AM 0 comments
New Licensing of AIDS Drug May Start Patent Pool
Posted by mickld88 at 12:34 AM 0 comments
Tuesday, October 5, 2010
More Twitter Terms
Posted by mickld88 at 11:35 PM 0 comments
OurBlook Update
Posted by mickld88 at 10:02 PM 0 comments
Thursday, September 30, 2010
Public Relations and Twitter Terms
Posted by mickld88 at 9:34 PM 0 comments
Thursday, September 23, 2010
Drug Regulators Set Restriction for Avandia Sales
Posted by mickld88 at 11:49 PM 0 comments
Great Associations and Resources For Journalist
- American Copy Editors Society
- National Association of Black Journalists
- National Association of Hispanic Journalists
- National Press Photographers Association Inc.
- Poynter Institute
- Public Relations Society of America
- Society of Professional Journalists
Posted by mickld88 at 6:30 PM 0 comments
Tuesday, September 14, 2010
Ourblook
- Goal: Bring people to the resource center
- Resource center: Area where conversation can happen amongst professionals and students.
- How Ourblook differs from other social media and networking sites: Ourblook is special because it is a free culture movement where knowledge is free. Ourblook is philanthropic and the people posting are considered experts (authoritative) in their fields.
Posted by mickld88 at 10:30 PM 0 comments
Thursday, September 9, 2010
Social Media vs New Media
Social Media normally requires active participation. An example of social media is Twitter. New media like blogs, YouTube and podcasts do not require outside social participation. Social media is an active outlet while new media tends to be more passive.
Posted by mickld88 at 12:19 AM 0 comments
Wednesday, September 8, 2010
2010 AP Stylebook
- “website” is now one lower case word, instead of two.
- A new Social Media Guidelines section has been added. It includes information and policies pertaining to social media networks like Facebook and Twitter.
- Also included are entries on terms like app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.
Posted by mickld88 at 10:14 PM 0 comments
Thursday, September 2, 2010
New Social Media World
Posted by mickld88 at 2:11 AM 1 comments