Thursday, November 25, 2010

OurBlook Update

So, my group has finished the OurBlook project! Check out how we used YouTube as a PR communication tool to promote OurBlook.

Sunday, November 21, 2010

PR Community

This is a great video about how online PR is a valuable tool to build a community among journalist and other professionals. Check it out.

Friday, November 12, 2010

PR Web in Plain English

Here’s a video about a cool site let lets you generate and increase publicity.  It seems like a great PR tool.

Thursday, November 4, 2010

Why YouTube is Beneficial to Public Relations

In September 2009 Americans conducted 3.5 billion searches on YouTube. * Multimedia outlets have become one of the biggest trends in public relation.  
One reason is press releases now go to the media and consumers.  Before multimedia outlets, the media received press releases and diffused the information to consumers.  Now, public relations practitioners have the ability to communicate directly with publics.
To optimize press releases public relations practitioners should:
  • Conduct keyword research to find relevant terms (synonyms) that stakeholders will likely use.
  • Edit the press release to include the keywords, especially in the headline and first few sentences.
  • Add links so readers can easily locate related content.
  • Measure the results in brand awareness, website traffic, qualified leads and online sales.

“What’s the ROI on Your Press Release” *