So, my group has finished the OurBlook project! Check out how we used YouTube as a PR communication tool to promote OurBlook.
Thursday, November 25, 2010
OurBlook Update
Posted by mickld88 at 8:10 PM 0 comments
Sunday, November 21, 2010
PR Community
This is a great video about how online PR is a valuable tool to build a community among journalist and other professionals. Check it out.
Posted by mickld88 at 10:24 PM 0 comments
Friday, November 12, 2010
PR Web in Plain English
Here’s a video about a cool site let lets you generate and increase publicity. It seems like a great PR tool.
Posted by mickld88 at 1:03 AM 0 comments
Thursday, November 4, 2010
Why YouTube is Beneficial to Public Relations
In September 2009 Americans conducted 3.5 billion searches on YouTube. * Multimedia outlets have become one of the biggest trends in public relation.
One reason is press releases now go to the media and consumers. Before multimedia outlets, the media received press releases and diffused the information to consumers. Now, public relations practitioners have the ability to communicate directly with publics.
To optimize press releases public relations practitioners should:
- Conduct keyword research to find relevant terms (synonyms) that stakeholders will likely use.
- Edit the press release to include the keywords, especially in the headline and first few sentences.
- Add links so readers can easily locate related content.
- Measure the results in brand awareness, website traffic, qualified leads and online sales.
“What’s the ROI on Your Press Release” *
Posted by mickld88 at 7:48 PM 0 comments
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